The founder of her own homegrown brand “Aakarshan by AJ” who brought her brainchild to life in 2012 and is based out of Dubai, UAE. After graduating from the renowned French fashion university – ESMOD, with an award winning ‘Ready to wear’ collection to her merit, she decided to chase her passion of creating art in the form of fashion.

Aanchal believes in telling a story with each of her unique palettes and customized silhouettes catering to the haute monde of the Indian diaspora while staying true to the principals the company was founded on. Over the years, she has successfully created her niche clientele across the globe by envisioning a contemporary twist on traditional ethnic wear. What started as a vision, is now an integral part of the business & it shows in her designs.

Determination and hard-work are two crucial factors that Aanchal believes are the secret ingredients to her success in the apparel industry. The ability to connect with her clients and provide them with the highest standards in fabric and stitching quality is what she loves about her job. On a personal front, Aanchal enjoys spending time with her family whom she credits for the person she is today. She also loves doodling and painting for hours. She has 2 personalities

• An extremely fun vibrant colorful side that shows in her western outfits and her choice of prints.
• The other is more calm & composed side that shows in her royal traditional Indian silhouettes

Here’s a fun fact; if not a designer, she would have definitely been an artist.